We are able to supply the media market with technologies that are essential to solve potential problems.
For this sector it is possible to:
- Manage local distributors;
- Optimize distribution costs;
- Automate marketing’s campaign;
- Analyze geographical coverage of the market;
- Forecast sales and subscription in order to plan business;
- Manage social network by analyzing and re-elaborating data coming from them;
- Analyzing consumers’ preferences in order to acquire new subscribed and retain existing ones and increasing the marketing campaign’s efficiency;
- Forecast and analyze media mix (budget distribution over time among different media channels like tv, radio, newspapers, internet) in order to manage at best and take decisions on its compositions;
- Understanding digital communication of customers thanks to text mining that allows transforming web’s texts into information useful to take decisions.