The function of sales is to market the products / services of the company, those who work in this area should seek to understand the customers’ needs and offer products suitable with favorable terms than their competitors.

The policies of sales may vary greatly depending on the type of market in which the company operates. In fact the firm needs final data related to sales trends and market demands, moreover it needs as well as know about the individual customer preferences in order to offer them the best purchasing conditions.

To better organize the sales activities the Sales Manager needs an information medium that easily and intuitively helps to manage the team of agents, being able to quickly dispose of the various analyzes based on various criteria such as agent, geography, product, sales , etc.

Sales for the area is also important to predict and simulate future scenarios in order to make strategic decisions promptly.

In addition, marketing tools such as Proximity Marketing and the company can help analyze and optimize sales.