Marketing

Marketing2017-08-28T10:46:20+00:00

Marketing, which includes numerous activities and uses different instruments, has the ultimate goal to capture and satisfy customers’ needs: for this function computer science and new technologies are essential as well as strategic.

In fact these new technologies allow the automation of repetitive procedures (eg Marketing Campaign Management)  previously entrusted to operators, moreover it allow to implement new revolutionary potential consumers Contact Marketing techniques such as proximity and the company. To better manage the famous 4P (Product, Price, Place, Promotion) it is therefore vital to have analysis and performance measures in order to draw up an effective Marketing Plan and profitable.

This solution can be integrated with Business Strategy, allowing you to make informed strategic decisions and properly plan marketing strategies by simulating hypothetical future scenarios.

market research to capture new trends and tastes of consumers, new product promotion techniques, cure their placement and merchandising, personalization of offers, the study of competition are just some of the operations that can be managed thanks to the solution provided by the NextBI are: market research to capture new trend and tastes of consumers, new product promotion techniques , handle placement and merchandising, personalization of offers and study of competition. Marketing, which includes numerous activities and uses different instruments, has the ultimate goal to capture and satisfy customers’ needs: for this function computer science and new technologies are essential as well as strategic.