Sales e Marketing Consulence

Sales e Marketing Consulence2017-08-28T10:37:41+00:00

ANALYSIS OF THE POTENTIAL MARKET AND COMPETITION

We deal with the identification of opportunities and emerging business threats, in the specific market context, sharing the strengths and weaknesses of the company from the point of view of the relationship with the market in order to define concrete policy options (including commercial) and a subsequent action plan.
Likewise, we analyze the context of competitors who hold the reference market share or that are emerging. From this dual action comes a precise comparative analysis to carry out a reconstruction of commercial strategies, having clear strengths and weaknesses and the critical factors.
Our intervention aims to the analysis of the following elements:
Market shares of competitors;
Potential market in different countries;
Strategies to expand the market share;
Verification of competitor strengths and weaknesses;
Definition of competitors, their potential and the strategies pursued.
The strategy will then declined within specific software solutions that allow the company to unify all data and control the process of customer intelligence together with the trend, Budget and Forecast.

ANALYSIS AND DEVELOPMENT OF CUSTOMERS


ANALYSIS OF CUSTOMERS’ BEHAVIOR

Analysis of the processes used by customers for evaluation, selection, use or disposal of products, services or other property for the satisfaction of their needs.

DEVELOPMENT AND MANAGEMENT OF CRM ACTIVITY AND LOYALTY PROGRAMS

Implementation of actions to increase customer loyalty, increase the number of clients and transit clients from an area of ​​low margins to a more profitable.

EVALUATION OF CUSTOMER FEEDBACK IN THE PRICE CHANGE AND PROMOTIONS

statistical analysis models in order to define relationships between changes in prices and volumes sold. Definition of simulation scenarios of future volumes depending on the pricing decisions. Construction of models that describe and verify the most of hypothetical performance to vary the commercial investments (including the launch of new products, advertising or promotions).
Our intervention aims to the analysis of the following elements:
Retain customers;
Develop and manage loyalty cards;
Manage promotions and advertising by analyzing the profit;
Define and manage the pricing of the product or service;
Create targeted campaigns to increase the number of customers;
Knowing the customers and implement strategies to increase the value.
As completion of the service we propose the implementation of our Customer Intelligence suite to govern the issue of Multichannel and to significantly reduce the impact of implementation of the campaigns.
Among the features offered the application will let you know right away what the customer direct the next communication accurately identifying the target as a function of your goals. See Customer Intelligence.

IMPROVING SALES NETWORK


ANALYSIS, DEVELOPMENT, RATIONALIZATION AND MEASUREMENT OF PERFORMANCE

With our intervention we identify the level of consistency between the market potential on which insists the company’s offer and the level of the ‘effort’ commercial that the company should express itself. The analysis is declinable on any type of distribution mode (number of agents / commercial, sales points) in relation to multiple modes of potential representation (number of clients, revenue, spending potential, geolocation …).
Our intervention aims to the analysis of the following elements:
Analysis of the stores;
Rationalization of sales areas for agent;
Extent of the sales target for individual sales function;
dimensions and type of outlets;
Improving for Marketing and Sales functions;
Geolocation and agent performance and business.
At the end of the consultation we proposed model is the Sales Analysis.
To monitor the overall efficiency of this area we can also integrate the company form.

MEASUREMENT AND PREDICTION OF COMMERCIAL RESULTS


BUDGETING AND FORECASTING SALES

Support and definition of sales budgets, assessment of the relative misalignment between the results obtained and expected.

ANALYSIS OF COMMERCIAL DEVIATIONS

Analysis of the commercial margin variances with an explanation of the impact linked to the price, the different mix and volume.

CUSTOMER PROFITABILITY ANALYSIS

The analysis time to the study of profitability per customer / type of company customers calculating the profit level achieved by each current and prospective customer.
Our intervention aims to the analysis of the following elements:
Define the sales budget;
Assess the commercial deviations;
Define the commercial strategic plan;
Analyze the profitability per customer;
Evaluate the misalignment between budget and final accounts.
Experience from numerous projects allows us to suggest companies the subsequent implementation of the following modules; Business Strategy for the budget of the government and the Sales Analysis together with the company to monitor all activities.